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4 sourced facts about telephone surveys, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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The basics

By 2018, what was the typical response rate for a U.S. telephone survey?

Answerabout 6%

Phone survey response rates have collapsed over the past two decades as people screen unknown calls.

Source: Pew Research Center (2018) pewresearch.org

Going deeper

Before the 2017-2018 decline, phone survey response rates had held roughly steady around what level for years?

Answerabout 9%

Response rates had plateaued around 9% for several years before resuming their downward slide.

Source: Pew Research Center (2016) pewresearch.org

Expert level

Studies from 1997, 2003, 2012 and 2016 found what relationship between response rate and survey accuracy?

Answerlittle relationship found

Despite falling response rates, repeated studies found declining participation didn't necessarily make surveys less accurate.

Source: Pew Research Center (2018) pewresearch.org

In what year did the Oxford English Dictionary first recognize the term 'call centre'?

Answer1983

The term entered the dictionary decades after call-center technology first appeared in the UK in the 1960s.

Source: Wikipedia, Call centre (2024) en.wikipedia.org

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